The “JIMOT CM COMPETITION” is a “CM project” competition which seeks submissions from people living in various places, to “create CMs together” about “things that only local residents know, which they love about their home town and want to share with the rest of the country”.

In addition to the usual “47 prefectures”, this year the “41 Okinawan Municipalities JIMOT CM COMPETITION” will create CMs for each of the 41 municipalities of Okinawa prefecture.
Also, as “Special Categories”, there will be the “Yoshimoto Aozora Kagetsu” in conjunction with elementary schools in three disaster affected prefectures, and the “International Category” packed with the charms of various Asian countries.
Completed works are unveiled to Japan and the world through the Okinawa International Movie Festival.

Special Category Yoshimoto Aozora Kagetsu ×Support Our Kids

Carrying on from last year, the “Support Our Kids Project” which provides on-going and self-supporting measures for children in terms of education in disaster affected schools and nursing homes, and the “Yoshimoto Aozora Kagetsu” initiative for the support of disaster affected areas through comedy, have joined together to create CMs with elementary school children from these areas.

Children have the opportunity to think about what they are proud of and the charms of their home towns, as the work of producing the CM is integrated into their curriculum. Children are encouraged through this project to take on challenges and develop their creativity, supporting a spirit of independence.
  • Matsuoka Elementary School, Takahagi, Ibaraki
  • Toyama Elementary School, Iwaki, Fukushima
  • Kama Elementary School, Ishinomaki, Miyagi

Special Category International JIMOT CM

This competition has not only spread throughout Japan, but is also looking overseas, mainly in the Asian region.

We aim to create new CM works by fusing cultures together by making productions together with local artists.

This year, in addition to works from the Asian countries of China, South Korea, Taiwan, Thailand and Vietnam, work from the Russian Republic of Sakha will also be screened, with Japanese cameras entering the country for the first time.
  • Sahka Republic, Russia
  • China
  • Korea
  • Taiwan
  • Thailand
  • Vietnam


The winners from the 41 prefectures of Japan, and the 41 regions of Okinawa, will receive a Grand Prix prize, as follows;
47 Prefectures
Champion's Prize of ¥470,000 & their CM to be broadcast & CM present
41 Okinawan Regions
Champion's Prize of ¥410,000 & their CM to be broadcast & CM present

Selection Procedure

ENTRY of Community-Love Idea SheetNov.12 to Dec.14, 2012
Over 1,000 ideas came from all over Japan.
From all the community-love filled ideas, we carefully selected ideas to represent 46 prefectures and 41 municipalities.
Each conceptor and Yoshimoto staffs together shot JIMOT CM in their community
From staff to appearance and behind the scene works, thankfully total of 1,800 people were involved in the filming.
JIMOT CM WEB VOTING Feb.19 to Mar.10
WEB voting for all 87 commercials at Yoshimoto’s video distribution website “YNN". Top voters will be introduced to the finals held at OIMF on Mar.12.
JIMOT CM COMPETITION FINALS Okinawa International Movie Festival
At the finals will be chosen the grand prize for both 46 prefectures and 41 Okinawa municipalities. Grand prize for the prefectures will be awarded 470,000yen, and 410,000 for Okinawa municipalities.

Also, during the event will be held an airing event of special category “Aozora Kagetsu × Support Our Kids” and “International Creation”.